A Content Management System (CMS) is a web-based platform designed to help users manage and organize digital content. It is commonly used for building and managing websites, blogs, portals, and other digital applications. The CMS enables the user to modify and publish content with ease, without having to rely on technical knowledge or coding skills. Additionally, CMSs are essential for creating user-friendly digital experiences that attract and engage visitors. With the help of a CMS, content contributors can produce, review, and publish digital content quickly and accurately. As a result, websites are kept up-to-date with a consistent flow of content, allowing companies to reach and engage their customers on a deeper level.

Overall, a content management system (CMS) is a powerful tool to improve scalability, search engine optimization, and team collaboration. When evaluating content management systems to find the right digital experience strategy partner, it is important to ask key questions that can provide insights into a system's capabilities and suitability for the company's needs. 

Three specific areas that organizations should evaluate to find the right content management system and digital partner are:

  1. Features and capabilities: what out-of-the-box features does the CMS provide? How customizable is the system? It is important to ensure that the content management system covers all of the necessary functionality that your business requires, as well as having a user-friendly interface and advanced search options. Evaluating the out-of-the-box features and capabilities of a content management system is a critical part of finding the right platform for your business. Knowing the exact capabilities of a content management system can help you decide if it’s the right fit for your needs and save you time and resources. Assessing features such as managing media and content, user accessibility, scalability, security, extensibility, and the ability to integrate with other software solutions, and the platform's support system will give you an idea of how the platform can benefit your business. With a full understanding of the platform’s capability, you can make an informed decision about the CMS that will give your team the right tools to grow effectively.
  2. Scalability: can this CMS provider scale their solutions to match your company’s growth strategies? It is critical to evaluate whether a CMS provider can scale their solutions to match your company’s growth strategies when looking for the right software platform for your business. Considering complex integrations, customization, and more, it’s essential to have the right partner who provides flexible solutions. This will ensure the platform stays current to ensure maximum efficiency and productivity now and in the future. Investing in a flexible CMS that can adapt and scale to meet your growing business and increasing traffic will save you time and money, and maximize efficiency and productivity. By having access to a platform that is reliable and customizable, your organization can best meet the goals of your digital strategy.
  3. Customer Support: what type of client support is available and how quickly can any potential issues be resolved? Evaluating the level of client support available and how promptly potential issues can be resolved is critical for selecting the right software platform for your business. Access to reliable and experienced support and problem resolution is essential for managing any technical issues with the platform and keeping your business running smoothly. This could include help desk services, troubleshooting, training, and advice on use of the software according to best practice. Being able to quickly identify and resolve any issues and obtain guidance from knowledgeable support staff helps to ensure that everyone in the organization is able to use the software competently and efficiently. Making sure you are provided with the necessary assistance and guidance from a dedicated support team is crucial in keeping your business running smoothly.

Asking these questions can help companies evaluate the strengths, weaknesses, and capabilities of content management systems and digital experience strategy partners more effectively. Companies should find a partner that can bring the necessary expertise and digital solutions needed to enhance the customer experience and optimize their digital presence.