Data-driven product demos with KNVEY Guides for Equinix
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A Sales Demo Guide Experience

Equinix leveraged KNVEY Guides to launch a wizard app for data-driven product demos. This KNVEY Guide eliminated the excessive time spent preparing for and conducting product demos, leading to enhanced efficiency for the sales teams. Equinix sales representatives can now focus more on building relationships and delivering value to their customers.

Custom Salesforce Guide Gives Equinix the Power to Deliver Data-Driven Demo Experiences

Equinix, a global leader in data centers and interconnection solutions, recognized the need to enhance their sales process and deliver exceptional customer experiences. By leveraging the power of KNVEY Guides with a Salesforce integration, Equinix built a  dynamic data-driven product demo experience. This collaboration provides the Equinix sales team with the tools they need to deliver the best user experience possible.

Equinix's Roadblocks to Consistent Customer Experiences

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Inefficient Sales Engagement

Equinix struggled to provide customized product demonstrations efficiently, resulting in an inconsistent sales experience for customers and an inefficient use of sales team resources.


Lack of Customer Insights

Equinix needed a better way to gather and track customer insights to effectively understand their needs, preferences, and pain points. Without deep customer data, segmentation and targeting became challenging.


Inconsistent Sales Outcomes

The lack of clear goals and standardized processes for product demos made it difficult to achieve desired sales outcomes consistently.

Data-Driven Sales Experience

Transforming Equinix Sales with KNVEY Guides & Salesforce Integration

With KNVEY Guides, Equinix achieved its goal of delivering a data-driven product demo that not only met customer expectations but exceeded them. The intuitive and responsive nature of the tool enabled Equinix's sales team to effortlessly create complex customer proposals and manage their sales funnels within the Salesforce platform.

Streamlined sales funnels and customer proposals with KNVEY Guides

Salesforce Integration

The integration of KNVEY Guides and Salesforce created a seamless experience for Equinix sales team members. They could access and manage customer data, proposals, and sales funnels directly within the Salesforce platform, eliminating the need for multiple tools and systems. This integration enhanced productivity and streamlined workflows.

Increasing productivity and efficiency with KNVEY Guides and Salesforce
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Tailored Sales Experience

The Customer Proposal Template and Salesforce wizard tool developed by KNUT provided Equinix with a uniform way of presenting customer data, ensuring a consistent and superior customer experience. Sales representatives could easily access and present relevant information, resulting in more effective and personalized sales interactions.

Consistent and personalized sales interactions with KNVEY Guides

Strengthened Branding and User Experience

The white-labeled and branded Salesforce wizard tool ensured that Equinix's tool aligned with the company's brand standards. This cohesive user interface design provided customers with a seamless and engaging experience, further strengthening Equinix's brand image and reputation.